Google Trends is a solid tool for tracking what’s buzzing online. You can plug in keywords or topics to see how search interest spikes over time and across different regions. It’s perfect for spotting trends, comparing terms, and fine-tuning your guest strategy to stay in the loop with what people are actually searching for.
Finding the right restaurant keywords to search for can be tricky, but it’s pretty obvious that after a season of overindulgence, people lean toward healthier choices as the new year kicks in. Here are four trending words we spotted this January.
Every January, searches for “Vegetarian” see a slight increase worldwide, fueled by the festive meat overload. For restaurants, it’s the perfect chance to highlight plant-based dishes that catch the eye of committed vegetarians, curious flexitarians, and worn-out carnivores looking to start the year on a healthier note.
Need some inspiration? Check out this post on plant-based trends!
The rise in searches for “detox” shows a desire to reset after the holiday indulgence. Detox-friendly menu items—think refreshing juices, herbal teas, and nutrient-packed salads—could be the perfect way to attract health-conscious diners.
Salads?! Woah, woah… This Pinterest has some fine dining inspo—take a look!
“Dry January” isn’t just a trend—it’s gaining real traction. Google Trends data shows a significant spike in interest, reflecting guests’ growing preference for alcohol-free options. Crafting creative, flavourful mocktails could position your restaurant as the go-to spot for those looking for a healthier social experience.
Follow the trend with these excellent mocktail recipes.
The steady rise in searches for “gym” highlights a growing focus on fitness, which naturally carries over into dining choices. Guests are looking for meals that align with their goals, whether it’s high-protein dishes, portion-controlled plates, or meals with clear nutritional benefits.
Don’t change your menu, but DO get inspired by these nutritious menu ideas
January is the perfect time for restaurants to embrace these health-driven trends. By offering menus that align with guests’ changing priorities, you can not only meet their expectations but also position your restaurant as a destination that supports their goals. Google Trends is an easy and insightful tool to help you stay ahead of these preferences. By using it regularly, you can spot emerging trends and refine your strategy to make sure your restaurant remains in tune with what people are searching for. Try it out—you might be surprised at how much it can help boost your restaurant’s appeal and keep you one step ahead.
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