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The industry organisation Denmark’s Restaurants and Cafés (DRC), which first proposed this change three years ago, has welcomed Wolt’s move. As DRC’s CEO Torben E. Hoffmann Rosenstock tells FoodWatch, “With high volumes on Wolt’s platform, it can make the difference between a profitable business or not for the restaurants.” He adds that restaurants can now explain why their prices differ on Wolt. They can also inform consumers about the cost of using the platform, increasing transparency.
While the legal decision from the Danish Competition and Consumer Authority is still pending, Wolt’s move represents a notable change for the restaurant industry.
The clause is being removed shortly before Uber Eats enters the Danish market, a timing that could influence how restaurants manage their relationships with Wolt. The change may help restaurants better understand pricing differences on delivery platforms as competition in the market increases.
The DRC describes itself as a “restaurant industry community” and serves as a trade organisation for restaurateurs, representing the diverse aspects of hospitality. Offering services from legal advice to industry expertise, the organisation works to support its members and strengthen the wider restaurant industry. This recent outcome is a clear example of its efforts in action.
Wolt’s move may come with well-timed competitive motivations, but it still marks a positive shift for the industry. After years of pressure from the DRC and restaurant community, pricing freedom is finally within reach. Now, as new players enter the market, Danish restaurants can navigate the delivery landscape with a little more clarity – and a little more control.
You can read more about the DRC aici.
